In this interview, Apo, founder of Bay of Fire Swimwear, shares how she came to collaborate with Dana & Danie, the founders of Dance Lightly (@dancelightly) surf and awareness retreats, and the inspiration behind their latest Ocean Muse collection.
• What was the spark that inspired the “Ocean Muse” collection?
To give you some context, I met Dana & Danie, who run the Dance Lightly surf and awareness retreats, in 2022 during a retreat in Lombok. Around that time, the idea of Bay of Fire — a surf and swimwear brand combining elegance with ultimate support — began to take shape.
In late 2024, I wanted to co-create unique pieces for women who live in the ocean, and Dana & Danie were the perfect partners, being constantly in the water and connected with other female ocean lovers — and they were thrilled about the collaboration!
After several brainstorming sessions, we decided to create swimwear that protects the skin while offering elegant designs — a refreshing alternative to typical cut-outs and cheeky styles. That’s how the Ocean Muse collection was born, designed to inspire women to dance through the waves with comfort and style!
• Which piece in the collection do you resonate most with and why?
I’m so proud of our Soulful one-piece — the first-ever strapless swimsuit designed for surfing and all kinds of water activities! After multiple prototypes and adjustments, we perfected the fit to provide the right amount of support with a built-in bra and elastic bands above and below the bust, while keeping it comfortable.
For those who prefer extra security, we’ve also included a removable strap, giving at least five different ways to wear this versatile swimsuit!
• What is a must-have wardrobe staple from the collection?
I’d say the Soulful one-piece paired with the Bloom crop top — they’re the perfect combo. The colours are beautifully matched, with mocha accented by chocolate piping on the top, and chocolate main tone with mocha piping for the suit. Worn together, they offer full sun protection from neck to leg, thanks to the top’s high neck and the suit’s boyleg cut. Functional, stylish, and made for long days in the water!
• Is the new collection supportive enough to surf in?
Of course! Every piece was designed with movement and performance in mind.
Both the Soulful one-piece and Bloom crop top feature a built-in bra with removable pads and triple layering at the bust for extra support. The one-piece also has elasticated bands at above and under the bust, as well as around the legs — so it stays put, even while surfing.
Our High Waist bottoms are equally reliable, with double lining and invisible inner elastic stitching at the legs for a secure yet comfortable fit. You won’t find this level of thoughtful structure anywhere else — we dare you to try!
• Who is one dream person you would love to see in this collection?
There isn’t just one dream person — my wish is to see as many women as possible wearing this collection, feeling confident, graceful and comfortable no matter their surf level. At Bay of Fire, we’re all about encouraging women of every age and background to embrace water adventures and experience the thrill of the ocean!
• If you could describe the collection in one word - what would it be?
Soulful. Because this collection is about igniting your inner self and your inner power. Where inner fire meets the sea, it empowers women to feel supported, protected, and radiant in and around the water!
The Ocean Muse collection is available online on www.bayoffireswim.com or can be picked up from the Bay of Fire head office in Sydney or the Dance Lightly office in Lombok, Indonesia.