Behind the Brand

Bay Of Fire was created by Apo, a French designer with a passion for fashion and a deep love for the ocean.

Originally from France, she moved to Sydney in 2016 and fell in love with the Australian culture and beach lifestyle.

A few years after her move, she began surfing and noticed a gap in the market for active and flattering swimwear. Additionally, she found it difficult to relate to the majority of swimsuit brands available.

She was indeed searching for brands that portrayed daring, adventurous and rock'n'roll women, but the market was dominated by girly, bohemian and lighthearted styles.

Determined to fill this niche, Apo took a leap of faith and created Bay Of Fire: a timeless, supportive and feminine ocean wear line for active women. By involving her girlfriends, she designed a brand that embodies fearless women seeking thrills in the ocean!

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