Bay of Fire was created by Apo, a French designer with a passion for fashion and a love for the ocean.

Originally from France, she moved to Sydney in 2016 and fell in love with the Australian culture and the beach lifestyle.

She started surfing a few years later and noticed not only a lack of active and flattering swimwear, but she also couldn't relate to most of the swimsuit brands available.

She was indeed looking for brands portraying daring, adventurous and rock'n'roll women. However the market trend was more centered around bohemian and lighthearted offerings.

Apo decided to take that leap and created Bay of Fire: a timeless, supportive and feminine oceanwear line for the active ones. Involving and collecting feedback from her girlfriends, she designed a brand that would be the incarnation of fearless women seeking the thrill in the ocean (like her badass gal pals)!